Abathengi banamhlanje banolwazi ngakumbi ngentlalo kunye nokusingqongileyo kunokuba babenjalo kwiminyaka embalwa edlulileyo.Oku kukwabonakaliswa kulindelo lwabo olukhulayo lokuba iimpawu ziphathe okusingqongileyo ngendlela engabekeli esichengeni ubomi bezizukulwana ezizayo.Ukuze uphumelele, ii-brand akufuneki ziqinisekise kuphela ngeprofayili eyodwa, kodwa zikwaphendule kwimfuno ekhulayo yosetyenziso olunoxanduva lwezixhobo kunye neendlela zokuphila zabathengi ezizinzileyo.
Ukuqonda ngokuziphatha kwabathengi "Indlela yokuphucula ixabiso lophawu lwakho kwaye wenze okulungileyo kokusingqongileyo" - iphepha elimhlophe lijonga inani lezifundo zamva nje kunye novavanyo malunga nendlela yokuphila kwabathengi bale mihla kunye nolindelo oluphembelele ukhetho lwabo kunye nokuziphatha kwabo kokuthenga xa bekhetha iimveliso. kunye neempawu.Umba omnye obalulekileyo kwizigqibo zokusetyenziswa kwabathengi kukuziphatha okusesikweni kohlobo.Balindele iibrendi ukuba zibaxhase ukuze bazinze ngokwabo.Oku kubaluleka ngokukodwa malunga nokunyuka kwewaka leminyaka kunye nesizukulwana se-Z, esizibophelele ngokukodwa kwiinkampani ezilandela iinjongo zophuhliso oluzinzileyo kunye neefowuni zentlalo ukuba zisebenze.Iphepha elimhlophe linika imizekelo yeebrendi eziphembelele ngokufanelekileyo ukukhula kweshishini labo ngokuhlanganisa ngempumelelo uzinzo kwiprofayili yophawu lwabo.
Ukupakishwa njengonozakuzaku wophawu Iphepha elimhlophe likwabeka ingqwalasela eyodwa kwindima yokupakishwa kwemveliso njengonozakuzaku webrendi obalulekileyo ophembelela izigqibo zabathengi kwindawo yokuthengisa.Ngokunyuka kwengqalelo yabo ekusetyenzisweni kwakhona kwepakethe kunye nomnqweno wabo wokunciphisa inkunkuma yeplastiki, ukupakishwa kwamaphepha kuyanda njengesisombululo esikhethwa ngabathengi.Ineziqinisekiso ezinamandla ngokubhekiselele kuzinzo: iyasebenziseka kwakhona, isetyenziswe kwakhona, ilinganiswe ukulingana, i-compostable, yenziwe ngemithombo ehlaziyekayo kwaye inokulahlwa ngokulula njengoko kungafuneki ukuba yahlulwe.

Iingxowa zephepha zigqibezela iprofayili yophawu oluzinzileyo Iibhegi zokuthwala amaphepha ziyinxalenye ebalulekileyo yamava okuthenga kwaye zihambelana nendlela yokuphila yanamhlanje kunye nezinzileyo yabathengi.Njengenxalenye ebonakalayo yoxanduva lwenkampani yoluntu, bagqibezela ngokugqibeleleyo iprofayili yophawu oluzinzileyo."Ngokubonelela ngeengxowa zephepha, iimpawu zibonisa ukuba zithatha uxanduva lwazo ngokubhekiselele kwindalo," kuchaza uKennert Johansson, uNobhala Jikelele we-CEPI Eurokraft.Kwangaxeshanye, iibhegi zephepha zinamandla kwaye zithembekile amaqabane okuthenga anceda abathengi ukuba baphephe inkunkuma yeplastiki kwaye banciphise iimpembelelo ezingalunganga kokusingqongileyo - iimfuno ezigqibeleleyo zokunyusa ixabiso lebrendi.

Tshintshela eplastikini uye ephepheni Imizekelo emibini yamva nje yabathengisi abadibanise ngempumelelo iingxowa zokuphatha iphepha kwipotfoliyo yophawu lwabo ifumaneka eFransi.Ukusukela ngoSeptemba ka-2020, i-E.Leclerc ibonelele ngeengxowa zephepha ezisekwe kwiintsinga ezivuselelekayo endaweni yeengxowa zeplastiki: nokuba zisetyenziswe ngokutsha okanye ziqinisekiswe yi-PEFC™ ukusuka kumahlathi aseYurophu alawulwa ngokuzinzileyo.Ikhonkco leevenkile ezinkulu likhuthaza ukuzinza ngakumbi: abathengi banokutshintshisa iingxowa zabo zeplastiki ze-E.Leclerc ezindala kwingxowa yephepha evenkileni kwaye batshintshe ibhegi yabo yephepha entsha ukuba ayisasebenzi1.Ngaxeshanye, iCarrefour iye yavala iibhegi zayo ze-bioplastic ezingaphindi zisetyenziswe kwiziqhamo kunye nemifuno ezishelfini.Namhlanje, abathengi banokusebenzisa i-100% yeengxowa zephepha ze-kraft eziqinisekisiweyo ze-FSC®.Ngokwekhonkco levenkile enkulu, ezi bhegi zingqineke zithandwa kakhulu phakathi kwabathengi kwiivenkile ezininzi zovavanyo ehlotyeni.Inguqulelo enkulu yengxowa yokuthenga ngoku iyafumaneka ukongezelela kwiingxowa zokuthenga zangoku2.